Disney in 2007
In 2007, Disney Channel remodeled its looks. The logo, instead of bouncing around the screen, turned into a ribbon and swirled around the screen until forming the logo. The background turned into an astronomy sphere, as opposed to abstract objects bouncing and moving in the screen. Also, the font was updated from Digital to bold. Bumpers were updated as well. Instead of the logo popping up and delivering a message, the ribbon swirled up, formed the logo, and another ribbon swirled out with the message. In addition, the female announcer was dropped.
In 2007, Disney Channel cut down on the number of original movie and series premieres over the course of the calendar year, limiting to four DCOM (Disney Channel Original Movie) and two new DCOS (Disney Channel Original Series). The most successful DCOM was High School Musical 2 with 17.2 million viewers.
In 2007, Disney Channel cut down on the number of original movie and series premieres over the course of the calendar year, limiting to four DCOM (Disney Channel Original Movie) and two new DCOS (Disney Channel Original Series). The most successful DCOM was High School Musical 2 with 17.2 million viewers.
Disney in 2008
In January 2008, the channel made another overhaul of its on-air look and programming. The channel abandoned its uniform schedules for weekday and weekend afternoons (with the exception of the 7-8PM hour), to run a five-hour (later six-hour, now back to five-hour) schedule featuring hour-long blocks of various original series (and the off-network programming that remained on the channel) with the schedule changing each day. As part of the change, promo cards and bumpers were changed to an abstract atmosphere with ribbon theming and themed to the programs.
Promos for the next program now only displayed the program airing next and were moved from immediately after the conclusion of a program to near the end of the last promo break, while a ribbon banner now appears on the bottom of the screen during programming (those airing from 11AM-8PM/ET and airing immediately following the end of each promo break) telling viewers the current program and the two programs airing afterwards. Slightly modified versions of these graphics fit for high definition were introduced in September 2008. The channel also moved its original series (mostly the live-action series) to primetime on weekends with new episodes airing in those timeslots, after having aired new episodes of its series on Fridays between 6-8PM/ET for the previous few years. The series began airing from 8-9PM/ET on Fridays, Saturdays and Sundays (The Friday 8-9PM block will be preempted if a Disney Channel Original Movie is scheduled to premiere on that night; the Saturday 8-9PM block has aired on a periodic basis since the change; and the Sunday 8-9PM block was added in January 2008).
2008 is recognized for its new series such as Brian O'Brian, and The Suite Life on Deck, the spin-off to The Suite Life of Zack & Cody, plus new Disney Channel Original Movies such as Minutemen and The Cheetah Girls: One World. The Suite Life on Deck was the number one series in the respective categories in kids ages 6–11 and tweens ages 9–14 in 2008.
In 2009, Disney Channel launched new shows like Sonny with a Chance (the first original series shot in high definition) starring Demi Lovato in January, and JONAS starring the Jonas Brothers in May . New movies in 2009 included: Dadnapped, Hatching Pete, Princess Protection Program, and Wizards of Waverly Place: The Movie. The four original movies for 2009 had the widest range of Disney Channel Stars in the networks history.[citation needed]
In late October 2009, Disney Channel premiered a new short series called: "have a laugh!" These 4 to 5 minute segments would include re-dubbed versions of classic Disney Cartoons. The first of which premiered on October 26, 2009: Lonesome Ghosts.
Promos for the next program now only displayed the program airing next and were moved from immediately after the conclusion of a program to near the end of the last promo break, while a ribbon banner now appears on the bottom of the screen during programming (those airing from 11AM-8PM/ET and airing immediately following the end of each promo break) telling viewers the current program and the two programs airing afterwards. Slightly modified versions of these graphics fit for high definition were introduced in September 2008. The channel also moved its original series (mostly the live-action series) to primetime on weekends with new episodes airing in those timeslots, after having aired new episodes of its series on Fridays between 6-8PM/ET for the previous few years. The series began airing from 8-9PM/ET on Fridays, Saturdays and Sundays (The Friday 8-9PM block will be preempted if a Disney Channel Original Movie is scheduled to premiere on that night; the Saturday 8-9PM block has aired on a periodic basis since the change; and the Sunday 8-9PM block was added in January 2008).
2008 is recognized for its new series such as Brian O'Brian, and The Suite Life on Deck, the spin-off to The Suite Life of Zack & Cody, plus new Disney Channel Original Movies such as Minutemen and The Cheetah Girls: One World. The Suite Life on Deck was the number one series in the respective categories in kids ages 6–11 and tweens ages 9–14 in 2008.
In 2009, Disney Channel launched new shows like Sonny with a Chance (the first original series shot in high definition) starring Demi Lovato in January, and JONAS starring the Jonas Brothers in May . New movies in 2009 included: Dadnapped, Hatching Pete, Princess Protection Program, and Wizards of Waverly Place: The Movie. The four original movies for 2009 had the widest range of Disney Channel Stars in the networks history.[citation needed]
In late October 2009, Disney Channel premiered a new short series called: "have a laugh!" These 4 to 5 minute segments would include re-dubbed versions of classic Disney Cartoons. The first of which premiered on October 26, 2009: Lonesome Ghosts.
